Axis Direct is committed to provide the investment solutions and to offer a wide spectrum of Axis bank’s offerings to it’s customers. Their aim is to become a leading player in the Retail Broking and key partner for marketing of Axis Bank’s products by excelling in customer experience, innovation, productivity and process efficiency
Search Engine Optimization – Competitor analysis, business listing, social bookmarking, Google analytics, keyword optimization and website code optimization
Axis Direct aims to promote their brokerage services through search engines and when they approached, they asked us to improve website traffic and increase the account opening rate
As their internal pages suffer from poor rankings, we framed a digital marketing strategy that improves the website traffic and search rankings.
To optimize the website for SEO, we build the sitemap and internal link structure that improves the search engine rankings. Since they are focused on Financial and Broking services, we performed the keyword research according to their niche.
We used tools such as Google Keyword Planner to frame effective keywords for H1, Image tags, Meta tags, and website content. To improve their visitor’s count we popularized their services through the business listing, blog posting and article submission that helped to build strong backlinks for their website.
Also their main aim was to get more business through search engine, so we researched new keywords that can give them more customers. We then focused on the Money Making Keywords, made Web 2.0, Guest Posting and Forum Backlinks to gain Authority. We started generating content around those set of keywords inorder to get rankings and shortly we were able to get the desired results.
40%
IMPROVEMENT IN LEADS
30%
RANKINGS FOR MONEY MAKING KEYWORD
60%
INCREASE IN AVERAGE CLICK THROUGH RATE
50%
INCREASE IN WEBSITE TRAFFIC
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